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A common question I'm often asked is “Can you have TOO MANY backlinks?” or “Will too many backlinks cause a problem with the mighty Google?”
Well, it's time to clear things up NOW...
FACT: Many people notice that their Google rankings are actually getting worse the more backlinks that they get.
Instead of their website getting onto Page One of Google's Free Search Results, it actually moves DOWN onto the "never seen" pages where nobody can make a buck.
BUT this is contrary to what many experts say.
They tell you to go out and build as many backlinks as possible, using a keyword as an anchor text.
In case you're not sure what 'anchor text' means, here's a example of me using an anchor text: how to get backlinks.
Now if you were to click on this link, it would take you to another page on my site (the page itself is about backlinks which is why I used this text as an 'anchor').
This link could just as easily be to another website - and it doesn't have to be mine.
Anchor Text is simply the word you use to place a link into.
The text doesn't necessarily contain the name of a website or a web page.
NOTE: Good anchor text tells you what you'll find if you click the link.
In these days of social networking and article marketing, it is much simpler to get backlinks than it used to be.
Website owners are beginnning to link more, thinking that ALL links are good...
And when they go to the experts and say that their website's rankings are getting WORSE, the common answer is to just keep building links and be patient.
But this ISN'T ALWAYS TRUE.
When and How to Build Backlinks
Well patience is what you need when you have a new site or even an older site that you have started to heavily market.
The word you want to remember is not patience but PROACTIVITY.
In most cases it pays to be proactive in your approach to link building.
When Google first finds your site, it is common to find that Google waits a while for your site to sort itself out and settle into its place on the internet.
Sometimes Google puts your site into its free search results and soon after it might fall out again.
If this happens to YOUR site, this is quite normal and you should not worry too much.
Sometimes though, you might be doing something wrong and if you keep doing it, then you will only make the situation worse.
Backlinks - What You Need to be Aware of
Let us have a look at the effects of backlinks before you start making matters worse.
Sometimes when you are in a hole it is better not to keep digging...
Take the example where you are trying to get your new web page ranking well for “small widgets for do dahs”.
This is a keyword that when I last checked didn't exist, but it gives you the idea: we want our site to land on the first page of Google's Free Search Results for a SPECIFIC KEYWORD.
Usually this keyword is closely related to the subject of your web page or website.
Now normally “small widgets for do dahs” is going to be your anchor text.
Remember anchor text...? (see the link above for 'how to get backlinks')
And because you want to get onto page one of Google for this search term, you should start building links, such as articles and forum postings using this anchor text in your links.
(Click this link to lean more about Backlinking Strategies)
Important Note: Your links to your web page or web site should be clickable. Like this: website internet marketing
Although the algorithms (the computer software) that Google uses are quite complex, the basic concept is that the more back links that you build for a particular anchor text (keyword), the better.
That is a good theory to follow when building up your backlinks and SEO for your web site or blog.
The problems come when your over-do it and have too many backlinks for just one or two keywords.
What you should be aiming for is a well rounded link profile for your web site or blog that has many different types and kinds of backlinks pointing to it.
Some examples of different text you could use for your anchor text:
Instead of having just “small widgets for do dahs” as your backlink anchor text, also use reasonable variations such as “widgets that will fit your do dahs”, “do dah widgets”, “small widgets and small do dahs”, “widgets from down town”, “need a small widget to fit a do dah”.
This will help avoid Google penalising you for a poor link profile = little or no variety of anchor text.
So how do you know if you are being penalised by Google for a poor backlinking strategy?
Well thankfully, Google, as it often does, has thought of this and has provided a tool to find out.
Go to your Google search page and enter:
allinanchor: “small widgets for do dahs”
Note the usage of the colon (:) and the apostrophes (" ").
This will bring back a search that shows you all the web pages that have backlinks to THEIR web site or blog using the EXACT anchor text (or keywords) you use in this 'allinanchor' technique.
Once you've done this search it's up to you to find YOUR web page in these results.
Assuming you can find your site, this is a great little Google tool that tells you how well your backlinking strategy is going.
BUT it also tells you if you are doing TOO well with your backlinks. (Yes, too good ISN'T GOOD)
How To See If You're Using the Same Anchor Text Too Often in Your Back Links
If you rank at #10 for a normal search for the keyword make money online and about #10 for your allinanchor search - using the same keywords -
Example: allinanchor: “make money online”
Then you are doing fine.
BUT if your allinanchor search is far better than your normal rankings you are digging too deep and your backlinking profile needs to be a little more varied.
How to fix your backlinking profile
Well, you'll be glad to hear the answer is pretty simple:
Just stop linking with the offending backlinking text and start using other anchor text that is related but a little bit different (See examples above).
You normally don't need to remove or change any links you've already made, just use new anchor text in the future.
Maybe use a more long tail anchor text (with a few more words in), or add a geographic element if that is relevant.
Just remember that Google does not count the simpler words such as “and, the, or etc.” nor does it take any notice of plurals.
This means 'How To Get Backlinks' is the SAME as 'How To Get a Backlink'.
So be imaginative with choosing your back links and Google should remain happy with your backlink profile, SEO and internet marketing strategy.
To Your Success
This is quite funny...
Just 36 hours after posting this article, I did a Google search for "small widgets for do dahs" (without the quotes) and this page ranked number 1 on Page One :)
Also interesting is that neither Yahoo nor Bing even know this page exists yet - just proves how fast Google can be and how quickly you can rank for a keyword if you "crack" the Google Code = the reason for this article and many others...
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