What Is A Clickbank HopLink?

A Clickbank can be seen as a "special" web page address (URL) that sends a potential customer to a sales page...

But to an affiliate marketer it is FAR MORE than this....

The Clickbank HopLink is a way of being paid a commission for every sale YOU generate...

It's also a way of being recognised as being of value to the owner of the product you're promoting.

Why? Because if a product owner sees you're making THEM money, they are motivated to help YOU make even more... but that's another article :)

To many internet marketers the Clickbank HopLink is the KEY to their whole online income.

The Clickbank HopLink contains information that allows Clickbank to credit a sale to any affiliate that uses it.

When an affiliate (you) sends somebody to a sales page using YOUR hoplink, it leaves a small "cookie" on the buyer's browser which is sent to Clickbank when a sale is made.

This allows Clickbank to see that YOU sent the person to this salespage, and when they buy from it YOU get commissions... pretty cool.

The information contained within the Clickbank HopLink also adds to the statistics that are displayed within the Clickbank Marketplace.

With over 100,000 affiliates and more than 10,000 products, keeping track of all the sales and affiliates and who gets want commission when could be a nightmare...

But the Clickbank HopLink sorts all of this data and is a very effective tracking mechanism.

By consolidating and combining the data returned by the Clickbank HopLink potential affiliates are able to see which products convert well and which products are going to be more difficult to earn affiliate commissions from.

So what does a Clickbank HopLink look like?

It is rather a strange beast with a simple idea at its core:

http://AFFILIATE.VENDOR.hop.clickbank.net

The affiliates and vendors nicknames (Clickbank account names) are placed in the appropriate places.

This then creates a link that contains who gets PAID = affiliate

And who gets a SALE = vendor

The vendor is the person who makes the sales page and the product.

The vendor gives the affiliate COMMISSION for selling his product - often as high as 75% - also pretty cool....

When choosing a product within the Clickbank Marketplace the HopLink is automatically produced for you.

 

hoplink

 

Unfortunately, its simplicity can be a weakness in some cases.

Unscrupulous purchasers who understand how the hoplink works can replace the affiliate's  "nickname' with their own nickname by copying and pasting the link and using THEIR affiliate nickname instead.

Doing this effectively gives them a discount as they receive part of their own purchase back as commission.

This is what happened when the HopLink was first introduced and many hard working affiliates lost commissions and money that was rightfully theirs.

Thankfully Clickbank soon caught onto this problem and now provide a "cloaked" HopLink.

This "scrambles" the link and makes it a LOT harder for people to steal affiliates' commissions.

It happens AUTOMATICALLY now when you create a hoplink for ANY product via the Clickbank Marketplace:

 

create hoplink

 

hoplink cloaked

 

 

For the vast majority of affiliates this is enough to make sure they get their commisions.

More savvy internet marketers also like to cloak their URLs themselves and/or make them more attractive to the potential purchaser.

This can be done in a number of ways:


* Using cloaking software - just search for 'cloaking software' on Google

* Using a URL shortening service - bit.ly is the big player in this case, but I prefer ow.ly

* Redirecting the URL using a web service using one of their own domains such as IRecommend.com or similar

 

IMPORTANT NOTE:

The above 3 examples are NOT compulsory.

Clickbank's hoplink creator is very good and in most cases is ENOUGH.

I still often see "uncloked" links from affiliates and I'm sure most of them aren't losing out too much.

Many people will say you MUST cloak your links...

I personally think if someone is determined to take your commission, they will probably find a way.

My preference?

I tend to use ow.ly to shorten my hoplinks in Twitter Pages and Facebook - they're nice and short that way.

I tend to use 'redirects' in my emails because they look nicer.

But TRULY... does it matter?

In my opinion, not really.

Use the clickbank hoplink creator and if you want a nice short link, use ow.ly.

Conclusion:

The Clickbank HopLink is an great method of making sure that affiliates receive their commissions for their marketing efforts amd make some great money online...

It is KEY to affiliates getting the money due to them.

You CAN cloak your hoplink if you like, and the one Clickbank provides WILL do the job !

To Your Success

Mike Auton

Comments (13)add comment

autonmike said:

I hope this clears up the whole hoplink question :)

Now get promoting !

Mike Autoon
 
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March 28, 2011
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Arthur said:

Very interesting but how do you use ow.ly?
 
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March 29, 2011
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autonmike said:

good question Arthur...

copy and paste your affiliate link into ow.ly and click 'shrink it'.

that's it!

= one short, cloaked link

Mike Auton
 
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March 29, 2011
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paul Mcgregor said:

yes excellent brillant Genius.
 
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March 30, 2011
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Frantz said:

Great info... Good to know. I never thought of this before.
 
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April 01, 2011
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tom said:

Mike, your blog is a breath of fresh air in a stuffy room. It's good to see someone genuine for a change. I have a question. When marketing through Clickbank as an affiliate, is it possible to capture the email addresses of the customers that are sent to the seller's sales page?
 
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April 06, 2011
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Sylvester Charles said:

I am still very green in IM. Your expertise will come very handy. Hope to see more of you.
 
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April 08, 2011
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autonmike said:

@ tom

it used to be possible to get buyer's emails as an affiliate but i'm afraid this is no longer possible for data protection reasons (i think)

best of luck

mike auton
 
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April 09, 2011
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jp said:

Do you realize you are the first one to explain this so us "regular" people can understand it? And I'm no dummy!
 
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May 12, 2011
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teia said:

mike I have just been reading about hoplinks in clickbank.So much to learn about, quietly excited though. question? is tracking ID a prudent thing to have if just starting out
 
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August 31, 2011
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autonmike said:

@teia - sure traking IDs are cool things that make it easier to see where your sales are coming from.

mike auton
 
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August 31, 2011
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Pat said:

Is ow.ly a website or part of Clickbanks offerings for cloaking?
 
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February 29, 2012
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autonmike said:

@pat - ow.ly is an independent link shortening service - it has nothing to do with clickbank but cna be used for ANY links... clickbank included.

mike auton
 
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February 29, 2012
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