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You may be aware of the latest problems some Internet Marketers have been having due to the most recent Google Slap.
This is the latest instalment in what is an ongoing issue between Google and Internet Marketers.
If you advertise other people’s products online, or hope to, read on...
Over the past few months a number of Internet Marketers have received ‘final’ warnings from Google AdWords telling them to alter the way they advertise or face having their accounts closed.
A few people have even had their accounts closed without having even received a final warning.
Google is not being particularly helpful in explaining what sites Internet Marketers should avoid promoting.
What we do know is that there are sites Google considers to be low quality that it doesn’t want anyone to promote on AdWords.
How do I avoid the "Slap"?
The $64,000 question is what are these sites and how can we avoid receiving ‘final’ warnings? (they should really be called ‘first and final warnings’ as you only get one chance before they close your account)
Internet Marketers often promote “get rich quick” sites as these can be a good source of income. Also interesting for Internet Marketers are sites that appear to solve a common problem with relative ease – think: “lose 15ibs in 3 days”.
Well , these are at least some of the types of sites Google appears to be targeting.
There are other obvious categories that Google doesn’t want you to promote, like prescription drugs and gambling but these have been off limits for some time.
What is more concerning from the Internet Marketer’s point of view is that sites which may have previously been considered high quality sites by Google are suddenly considered the exact opposite.
So for months or even years you may have been successfully promoting ‘Product X’ that promises to help the buyer solve a particular problem (make money, lose weight etc.) and all of a sudden this same site could suddenly get a 1/10 Quality Score.
Google's Quality Score
If you’re not familiar with Google’s Quality Score, it is quite a complex subject and Google doesn’t like to give the whole story away regarding how it ‘grades’ a site.
Basically, Quality Score effects how much it costs Internet Marketers to promote a site on Google Adwords.
A high Quality Score for a site means Google likes it and as a result they will usually charge you less per click to advertise than if the site had a low Quality Score.
If a site has a very low Quality Score this can effectively stop anyone from advertising it. Google quite simply blocks any adverts linking to the site from showing.
(There are of course some products that Google loves you to promote. to find out more about these visit the Google Wealth Magnet page)
So what do you do if a site you’re promoting suddenly gets a 1/10 Quality Score?
My advice is: delete the Ad Group, and quick.
Yes, it may mean a loss of earnings for you, but losing your AdWords account will surely have a more profound effect on your income.
It may also be time for you to look carefully at the kind of products you promote. Do they make unrealistic claims? Do they fall into the category of “get rich quick”?
The Google Slap seems to be effecting a wide range of products. Things like registry cleaners, make money guides, resolving health issues and many one page sites with little or no navigation that are designed to do one thing: sell a product in a hyped up manner.
'Safe' affiliate commissions
Obviously there is an element of interpretation and guesswork as to which sites Internet Marketers can safely promote and which are to be avoided.
This is inevitable as Google itself isn’t too specific as to what kind of sites it no longer wants people to promote.
In my humble opinion, I think it makes sense to play it a bit safe until things hopefully become a bit clearer.
If you’re not sure if a site you want to promote will be considered a ‘quality’ site by Google, ask yourself if it’s making a realistic claim or if it uses very hyped-up language.
If the answer’s yes, avoid it and find something safer to promote.
It seems wise to look for established merchants who (appear to) have a good reputation.
Ultimately, it’s up to you to decide which merchants and products to promote.
The information in this article is based on my interpretation of the recent events, as well as my own experiences, those of well known Internet Marketers I communicate with and Adwords customer comments I’ve read in various forums.
I felt I had to share this information with you as I know how difficult it can be to get started in Internet Marketing without a bit of guidance.
Hopefully you will be able to make some good decisions about what to promote and will start or continue to make good profits from your online ventures.
The advice I offer is just that, advice. I cannot be expected to know Google’s policies intimately as they are, in part, a closely guarded secret.
My new guide Google Wealth Magnet is designed to help Internet Marketers continue to profit in 2010 and help them avoid the dreaded ‘Google Slap’.
Wishing you continued success.
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