Optimising Your WordPress Blog or Website

You've realised that having your own blog can be a great source of residual income...


But how do you optimise your WordPress based blog or web site so the search engines LOVE you...?

What can you do get that all important traffic flooding towards YOU...?

How to Optimise Your WordPress Website

First of all you need to optimise your site for search engines...

...and for PEOPLE.

This is the KEY to successful internet marketing.

But you also need to make sure it works correctly.

So let us look at basic functions first of all:

1. Permalinks

A strange name for a simple concept.

When your WordPress account is set up every page has a default name of:


This is not very attractive to either a user or a search engine.

Far more interesting is:


This allows your site visitors to find the appropriate page and the search engines to index you for the right keywords = very important.

Go into your admin section, under settings/permalinks and set up a custom link of:




if you are using a good category structure.

(For beginners, you can safely start with just 'postname')

Save your changes. This will make your web or blog pages much easier to find.

2. Privacy

Whilst we are talking about getting your web site or blog indexed you need to go into your admin section again and change the Settings/Privacy to “I would like my blog to be visible to everyone, including search engines (like Google, Bing, Technorati) and archivers“.

Otherwise, your site won’t get indexed.

Do not forget to save your changes.

3. Theme (or Template) = How Your Site Looks

Now for your template.

The default is quite boring so when you know you're getting traffic to your site, consider changing it.

You can choose from one of the thousands of FREE wordpress themes available.

Go to the Admin section again and select Appearance/Themes/Install Theme.

Here you can search for and install one of many freely available templates – called themes in WordPress.

4. Plugins

Now for plug ins...

These are the little bits of code that offer useful functionality to your site or blog.

Finding and installing them is very easy.

Go to the Admin section once more and then Plugins/Add New where there is a search facility.

SEO is a great place to start for improving the optimisation of your WordPress blog or website.

Simply add the word SEO and click 'search' and a TON of great plugins are ready for you to download.

Installing is very easy by following the instructions and only takes a few seconds.

5. Your Posts (Articles)

Now for a few posts...

Add some interesting ones so that your readers have a REASON to come to your web site.

Now your web site or blog is starting to look respectable and ready for service.

Now you want your blog or web site to appeal to your site visitors.

How To Make Your Site Better For Visitors (Site Traffic)

Here are a few ideas for you:

1. Get a good host.

Nothing annoys a viewer more than having to wait ages for the page to appear.

if it takes more than a second, they WILL close the page and you WILL lose visitors (and money).

This means that you need a fast response, particularly when your blog gets large – and they do tend to get large very quickly.

You also want your host to be reliable so that your blog or web site is always available.

(Some hosting services are pretty bad when it comes to 'uptime' = their websites are not always visible)

The best hosting company I've found and the one I use for ALL of my sites is Hostgator.

2. Get your own domain name.

While you can get WordPress blogs via blogger and the like, they do not have a domain name so can sometimes look amateur.

Most major hosts have software available to help you install your site with them.

3. Write well with good grammar, good spelling and interesting content.

With millions of other blogs and sites out there, you need to have these basics to compete.

4. Do not overload your WordPress site with too many gizmos, adverts pop ups etc.

These are annoying and slow down the action.

So does too much video or too many graphics.

5. Put contact details on your site so that people can contact you if necessary.

I don't recommend using your everyday, personal email in case you get SPAM.

Create an email address just for your site(s) emails.

Now you want your blog or web site to appeal to the search engines...

1. WordPress is good in that there are a number of plugins that will provide you with a lot of SEO advantages very easily.

This is a good place to start.

Do a search and read the reviews to find the plugin that is for you.

2. Search engines love content so make sure you have plenty of original content on your site.

Posts are very easy to add with WordPress.

If you cannot write your own then consider paying someone to write them for you.

These writers are easy to find on sites such as guru.com, elance.com and fiverr.com.

WordPress has a facility that will enable you to post at pre-given time.

There are even plugins that will automatically post text documents for you at set intervals.

These are not usually free though so expect to pay for them.

3. When you write a blog post make sure that you use plenty of relevant keywords.

Sprinkle your titles with RELEVANT keywords as well.

Search engines love this.

TIP: if your articles are closely related to the main topic of your website, you are likely to be doing this automatically without even realising.

HOWEVER: it won't do any harm to have a quick check once your article is ready to be posted...

Does your article contain the main keyword in the title and 2 - 4 times within the article?

If not, tweak it a bit so it does!

4. Use links on your page to other older posts in your blog.

This keeps people interested.

The link near the end of this sentence is an example of the kind of internal linking or On-page SEO I'm talking about.

See how it links to a page WITHIN my site?

Do the same !

Anywhere between one and 4 times per article is enough.

5. Whilst we are talking links, get as many links to your WordPress site as you can.

This is known in the business as “Google Juice”.

Search engines use links as a measure of how popular your site is so the more GOOD QUALITY links you can get the better.

Click the next link to get more advice on how to 'back link' correctly...

6. Watch your comments.

Make sure that you have the option set in your admin section, that you will approve all comments.

Its under Settings/Discussion.

This will ensure that you do not get any spam comments that will adversely affect your rankings and popularity.

Good comments also add to your SEO so ensure that you encourage people to do this.

You should now have your WordPress blog of web site well set up and will be becoming popular with both the search engines and your visitors.

Just follow the advice above and keep adding content and you will have optimised your WordPress blog or website.