{"id":403,"date":"2018-06-21T20:55:29","date_gmt":"2018-06-21T20:55:29","guid":{"rendered":"http:\/\/mikeauton.com\/?p=403"},"modified":"2018-06-22T13:48:49","modified_gmt":"2018-06-22T13:48:49","slug":"website-headline","status":"publish","type":"post","link":"https:\/\/mikeauton.com\/website-optimization\/website-headline\/","title":{"rendered":"Your Website Headline – Optimize Before You Advertise"},"content":{"rendered":"
Your website headline is almost always the most important element of your entire website…<\/strong><\/p>\n It’s pretty much the single most important factor that determines whether or not your website performs to its full potential… or not.<\/p>\n So, why is it so many website owners don’t seem to spend enough time finding a message that resonates with their clients?<\/p>\n My guess is that many website owners just don’t understand the importance of this one simple line of text.<\/strong><\/p>\n They maybe don’t know that roughly\u00a05 times\u00a0more people read the headline of your\u00a0web page than the actual content<\/em> of the page.<\/p>\n <\/p>\n <\/p>\n <\/p>\n This\u00a0means when you spend $1 to get\u00a0a website visitor, about 80 cents of that is just for them to read\u00a0your headline<\/em>.<\/strong><\/p>\n And what happens if\u00a0they don\u2019t like, understand or respond to your website headline?<\/p>\n That’s right.<\/p>\n You\u2019ve just\u00a0wasted 80% of your entire advertising budget<\/strong>.<\/p>\n Yup: EIGHTY PERCENT.<\/strong><\/p>\n Now, if you’re anything like me you’re probably already thinking about how you can improve your website headline.<\/p>\n But before you click away, there’s one more thing to be aware of.<\/p>\n See, there is\u00a0a second element directly connected to your headline.<\/p>\nHow Your Website Headline Affects Your Profits<\/h2>\n