{"id":460,"date":"2018-06-28T13:56:47","date_gmt":"2018-06-28T13:56:47","guid":{"rendered":"http:\/\/mikeauton.com\/?p=460"},"modified":"2018-06-28T13:56:47","modified_gmt":"2018-06-28T13:56:47","slug":"split-testing","status":"publish","type":"post","link":"https:\/\/mikeauton.com\/website-optimization\/split-testing\/","title":{"rendered":"Split Testing – The Key To Profiting Online"},"content":{"rendered":"

Split testing is easy.<\/p>\n

Split testing makes you more money.<\/p>\n

It can turn an “OK” advertising campaign into a KILLER.<\/strong><\/p>\n

And it can allow you to increase your profits day after day…<\/p>\n

Month after month…<\/p>\n

Year after year.<\/p>\n

But do people do it…?<\/strong><\/p>\n

NO.<\/strong><\/span><\/p>\n

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Your Competition Isn’t Doing Enough Split Testing<\/h2>\n

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Of course, some<\/em> savvy marketers and business people split test each and every day<\/span>.<\/p>\n

They “get it”.<\/p>\n

They understand that split testing is possibly the most important element of profiting online.<\/strong><\/p>\n

But most people DON’T do it.<\/p>\n

Or… they don’t do it ENOUGH.<\/p>\n

Which is great…<\/strong><\/p>\n

For YOU.<\/strong><\/p>\n

\"double<\/p>\n

Want to double your sales? Split testing could just get you there!<\/strong><\/p>\n

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Because if you only take ONE course of action THIS MONTH…<\/p>\n

This simple technique could quite conceivably double your website sales…<\/strong><\/p>\n

AND put you way ahead of your competition!<\/p>\n

It\u2019s that powerful.<\/strong><\/p>\n

 <\/p>\n

The Value Of Split Testing To Your Business<\/h2>\n

 <\/p>\n

But let\u2019s say this measure \u201conly\u201d increases your sales by 10%<\/p>\n

– how much would that be worth to you?<\/p>\n

If your site is bringing in a million dollars a year, that\u2019s an extra $100,000.<\/strong><\/p>\n

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\"100-thousand-dollars\"<\/p>\n

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Want an extra hundred grand? Sure!<\/strong><\/p>\n

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If it\u2019s making $500,000 profit a year, that\u2019s another $50,000.<\/strong><\/p>\n

All. For. Changing. Your. Headline.<\/strong><\/span><\/p>\n

 <\/p>\n

\"split-test-headline\"<\/p>\n

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Read on to find out how to do it quickly and easily…<\/p>\n

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Split Testing Options<\/h2>\n<\/div>\n<\/div>\n
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There are a multitude of split test options on the market.<\/p>\n

Optimizely.com<\/a> is just one example of a \u201cstand alone\u201d solution.<\/p>\n

And services such as Kartra.com has it bundled into a whole host of other cool options.<\/p>\n

But, in most cases, whatever solution you run with is most likely going to be fine.<\/strong><\/p>\n

Just choose whatever feels good to you, is easiest for you to use and fits your budget.<\/strong><\/p>\n

 <\/p>\n

Still not sure you should take this simple yet hugely powerful step?<\/h2>\n

 <\/p>\n

Here are just a few quotes I copied from the optimizely site:<\/p>\n

Not only did we generate 36% more online orders by testing multiple variants of our homepage against the original, we also extrapolated other key learnings from the results.<\/p>\n

Marco Polo<\/p><\/blockquote>\n

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Thanks to Optimizely, we tripled the revenue from our product over the<\/p>\n

last 3 years. This would not have been possible without A\/B testing.<\/p>\n

AutoScout24<\/p><\/blockquote>\n

 <\/p>\n

Secret Escapes tested variations of their mobile signup pages, doubling conversion rates and increasing lifetime value.<\/p>\n

Secret Escapes<\/p><\/blockquote>\n

OK, so you get the idea…<\/p>\n

Doing this will almost certainly make you more MONEY.<\/strong><\/p>\n

So now, let\u2019s move quickly onto the next section \u2013 how to do it:<\/p>\n

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How to Split Test<\/h2>\n

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Again, I\u2019ve taken an example from the optimizely website:<\/p>\n

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\"optimizely\"<\/p>\n<\/div>\n<\/div>\n

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<\/h2>\n

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How A\/B Testing Works<\/h2>\n

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In an A\/B test, you take a webpage and modify it to create a second version of the same page.<\/strong><\/span><\/p>\n

This change can be as simple as the text of your headline<\/strong> or on your call to action button<\/strong>.<\/p>\n

Or it can be a complete redesign of the page.<\/p>\n

Then, half of your traffic is shown the original version of the page<\/strong> (known as the control)…<\/p>\n

And half are shown the modified version of the page<\/strong> (the variation).<\/p>\n

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Important Note:<\/h2>\n

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When split testing, only make ONE change at a time.<\/strong><\/p>\n

For example, you could test two headlines<\/a>:<\/p>\n

Headline A:<\/p>\n

Send Email Your Customers Can\u2019t Ignore.<\/strong><\/h4>\n<\/div>\n<\/div>\n
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Versus:<\/p>\n

Headline B:<\/p>\n<\/div>\n

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Email Delivery Reinvented.<\/strong><\/h4>\n<\/div>\n<\/div>\n
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The rest of your page should look EXACTLY the same.<\/strong><\/p>\n

Once you have your winning headline, you can then move on to our Call to Action Button(s).<\/p>\n

 <\/p>\n

Why We Do It This Way:<\/h2>\n

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\"\"<\/p>\n

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By only testing one element in each split test, you are able to pinpoint which language or visual element had the most effect<\/strong> on your website visitors\u2019 behavior.<\/p>\n

You can apply split tests to literally ANY element of your website…<\/p>\n

But if you want the fastest results, look at these two elements first:<\/strong><\/p>\n

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1) Headline<\/h4>\n

2) Call to Action Button(s)<\/h4>\n

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I recommend no more than two Call to Action Buttons \u201cabove the fold\u201d of your web page.<\/span><\/p>\n

Some experts say having just one button is ideal, but there are many cases when two makes sense.<\/p>\n

For example, Button 1 can get them to buy your product.<\/p>\n

Button 2 can get them to test it out for free.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u201cWould You Like Me to Help You Increase Your Profits… For Free?\u201d<\/h2>\n

\"Mike<\/p>\n

Sounds Good, Mike – Tell Me More!<\/span><\/span><\/a><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Split testing is easy. Split testing makes you more money. It can turn an “OK” advertising campaign into a KILLER. And it can allow you to increase your profits day after day… Month after month… Year after year. But do people do it…? NO.   Your Competition Isn’t Doing Enough…<\/p>\n","protected":false},"author":1,"featured_media":466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[106],"_links":{"self":[{"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/posts\/460"}],"collection":[{"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/comments?post=460"}],"version-history":[{"count":16,"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/posts\/460\/revisions"}],"predecessor-version":[{"id":486,"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/posts\/460\/revisions\/486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/media\/466"}],"wp:attachment":[{"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/media?parent=460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/categories?post=460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mikeauton.com\/wp-json\/wp\/v2\/tags?post=460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}